For nine decades, the Kiplinger organization has led the way in personal finance and business forecasting. Now Kiplinger's Personal Finance is among the Top Ten Most Trusted magazine brands, according to Affinity LLC's American Magazine Study. One of only 4 financial publications on the list, Kiplinger's is the only personal finance magazine to make the Top Ten. Other titles included Harvard Business Review and Forbes . The target audience for Kiplinger would be middle aged individuals who are trying to figure out a way to invest and take of their money. ath purpose of their publication would be to inform those that there are countless possibilities when it comes to becoming wealthy and having a goo living, anybody can do it and if you do your life will be filled with reward. Kiplinger always challenges its reader to try out any technique to try to improve their finances.